Service design has been applied to address the challenges in Chiang Rai in 3 major waves that reshape the city’s development.
The first wave began with the Doi Tung Project that dissuaded hilltribe farmers from the illegal drug crops by introducing new crops such as coffee and tea and developing a line of ethnic inspired fashion. It became a famous tourist attraction. The success was followed by companies and communities.
The second artful wave started with the establishment of Mae Fah Luang Park and later Art Bridge (ABCR) which engaged artists who settled down and redefined Chiang Rai as the city of arts. Master Thawan Duchanee’s Black House and Chalermchai Kositpipat’s Wat Rong Khun are the exemplars fueling tourism industries in Chiang Rai.
The third wave has seen mega developmental projects such as two friendship bridges with neighboring countries, a new airport, Mae Fah Luang University (MFU) and its medical hub that boost trade, professionalism, and internationalization.